Sunday, 18 April 2010

Wallpaper - Creative Business



The brief is to design a new wallpaper based pattern targeted at small nice retailers who only want small quantities of paper, example. Florists, small gift shops, fashion, jewellery boutiques, etc.

The idea is to design something based on-trend, with an 'off the shelf' theme.

The material 25gms paper on a roll - approximately 60cm width and it has to be a repeatable pattern.

Water based inks, however, not gold or silver due to cost. Two colour limit.

So, Me and Frankie agreed this brief seems pretty interesting lets see what we can come up with. Our first step was to look at existing wall papers, to see what other people where coming up with in the industry, a quick and easy approach to find inspiration.

We Looked at patterns people had created and also
wallpapers and anything pattern based, Coffee Mugs, Buildings, Clothes, Wrapping paper, Animals, etc. We looked at famous pattern designers such as
William Morris and M.C.Escher. We looked at websites with wallpaper/patterns.

www.wallpaperdirect.co.uk
www.johnlewis.com

Now we had a good understanding of the kind of thing we had to produce it was time for
us to open up Photoshop and start cracking out ideas, we came up with about 4-5 pretty naff ones but then after some experimentation were able to develop something we both really liked.

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